Posts Tagged ‘social media’

The Internet becomes more sociable

Monday, April 26th, 2010

We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives. Online social networks have helped our real world social networks transcend time and space making it easy (and seemingly essential) to share the triumphs, tragedies, and trite moments of life. No longer do you simply tell your best friend that you’ve broken up with your boyfriend. It feels natural to many people to tell hundreds of Twitter followers, and Facebook friends.

No matter how you feel about the appropriateness of over sharing, the shift towards a public private life ischanging our expectations of the relationships we create online. Remember the websites of the late 1990’s and early 2000’s that used formal language to create a professional, guarded persona and brand? The trend was towards the serious, because it seemed like you couldn’t land clients or entice new users if you weren’t stuffy.

Read more about the developments of Facebook vs Google

Hotels interacting with Social Media

Sunday, February 7th, 2010

As some of you might know I am co-owner of IGH Hoteles in the South of Spain, a small independent hotel group in Andalusia with big ambitions. Currently we have 5 properties in Ronda and Malaga, but have further new properties being added to the portfolio over the next few month, the first addition is scheduled to open in March in Seville.

We have just completed the first group website for IGH hoteles and we are very pleased with the result. I am the architeqte behind the structure of the stite and it was my aim to introduce a hotel website with a Social media twist. Utilising Twitter for announcing special offers and news. A Facebook group that will offer a loyalty sheme for all members and a Flickr account to hold a vast image libary for all the properties and the area about the hotel.

When you are looking to book a hotel online, its my opinion that you are looking at so much more than just pictures of a bed, bath room etc.You want to get a feel for the hotel property I went to see and stay in each our own properties and attempted to photograph the “property soul” as well as the area just around the property so that the prospective client would look at get a feel for what could be installed for them.

The site utilises Social media to boost internet rankings and over the next few months I hope to see the site popularity rise and more guests coming to our properties, you are all welcome!